News
GILi Guise(R) Gains Nationwide TV Coverage for Its Innovative 'Grow-With-Me' Kids Denim
2+ week, 2+ day ago (362+ words) Featured Across NBC, FOX, ABC and CBS Affiliates Nationwide, Adjustable Denim Concept Sparks National Attention and Inspires New Best-Selling Denim Flex Joggers The success of the Company's "Grow With Me" Jeans concept also helped inspire the launch of one of…...
Samuel Ross Rides on Fashion-tech Boom, Joins Whoop as Investor and Global Creative Director
2+ mon, 2+ week ago (609+ words) LONDON " Fashion designer Samuel Ross has joined the Boston-based wearable devices maker Whoop as an investor, as well as its global creative director. Ross" design studio SR_A has agreed on a multiyear collaboration, titled Project Terrain, in a bid to help…...
Levi Strauss & Co. Launches the Levi’s® Wear Longer Project to Empower the Next Generation to Repair, Refresh, and Reimagine Their Clothes
2+ mon, 2+ week ago (685+ words) Levi Strauss & Co. Launches the Levi's" Wear Longer Project to Empower the Next Generation to Repair, Refresh, and Reimagine Their Clothes'Yahoo Finance Oops, something went wrong Levi Strauss & Co. Launches the Levi's" Wear Longer Project to Empower the Next Generation…...
SMX Announces Expansion into Denim and Recycled-Denim to Help Fashion Brands Reduce Excess Stock and Increase Verified Recycled Content
3+ mon, 2+ day ago (459+ words) "Giving Materials Memory" enables denim to be authenticated, traced & reintroduced as a higher-value, verifiable input for reuse and recycling NEW YORK CITY, NEW YORK / ACCESS Newswire / December 30, 2025 / SMX (Security Matters) PLC (NASDAQ:SMX; SMXWW) ("SMX"), a global pioneer in material-embedded…...
Denim Merchants Fight Three-Way Battle for Blue Jean Bonanza
3+ mon, 3+ week ago (340+ words) The jeans wars haven't been this fiery since the premium denim boom two decades ago. Amid Black Friday sales, holiday shopping and high-profile ad campaigns, a three-way struggle has broken out this year between Levi's, American Eagle and Gap. SUBSCRIBE:…...
U.S. Men’s Denim 2026 Outlook: Fit wins attention, but sizing trust decides loyalty
3+ mon, 2+ week ago (552+ words) The study, conducted by Clootrack, introduces a directional switching momentum view called Net Flux (incoming minus outgoing brand switches expressed in customer language). Net Flux indicates directional movement in preference, not audited sales or market share. In the dataset, American…...
The $50 billion burgeoning sector betting on your nostalgia for classic American brands
4+ mon, 1+ day ago (1282+ words) A mystery has been roiling longtime wearers of Dockers" ubiquitous khaki men"s pants: Why are things dropping out of people"s pockets when they sit down? By IwearPants" measurement, the pockets on his new Dockers are 1.5 inches less deep…...
Here’s How Much Money Sydney Sweeney’s Jeans Ad Made — Report
4+ mon, 1+ week ago (413+ words) Sydney Sweeney's American Eagle jeans ad campaign met with considerable success despite the surrounding controversy. According to new data, the campaign boosted the apparel company's shares and web traffic. It also brought in a significant sum of money. Moreover, a…...
Sydney Sweeney’s Jeans Ad Added $400M to American Eagle — Report
4+ mon, 1+ week ago (346+ words) According to data obtained by the investor and trader broker platform BrokerChooser, Sydney Sweeney's American Eagle jeans ad campaign boosted the company's shares by 10%. It also improved the clothing retailer's web traffic by 100% and added an estimated $400 million in market…...
Next Level Apparel Names Brett Bjorkman as CEO, Ushering in the Next Chapter of Premium Blank Apparel
5+ mon, 1+ day ago (193+ words) Bjorkman steps to the helm of the #1 wholesale provider of elevated, in-demand blank apparel. TORRANCE, Calif., Oct. 31, 2025 /PRNewswire/ --Next Level Apparel'a family-founded leader in supplying premium, ethically sourced blank apparel'today announced Brett Bjorkman as its new Chief Executive Officer, following…...